Moving On Up
September 26, 2011
Tom Blackburn Big news out of the A-10 offices this afternoon: no longer will A-10 tournament enthusiasts be shuffling past the dregs of society to watch a A-10 tournament game on a chilly Friday morning.
From that nice Jewish boy, Andrew Katz:
The Atlantic 10 Conference will move its men's basketball tournament to the new Barclays Center in Brooklyn beginning with the 2013 tournament, a source with direct knowledge told ESPN.com.
A-10 commissioner Bernadette McGlade is making attempts to get the A-10 more exposure in New York. The league is hosting its media day in Brooklyn on Oct. 13.
The Barclays Center could be in play for the Big East or ACC tournaments beyond 2016 when the Big East's current deal with Madison Square Garden expires.
The Barclays Center will be the new home of the New Jersey Nets. The A-10 has one more year on its current deal to play the tournament in Atlantic City.
So there you have it. With league offices in southern Virginia, an upcoming tournament in Brooklyn, and member schools scattered all over the US, it seems as if the conference has an identity crisis of Chaz Bonian proportions.
Bottom line, the Atlantic City situation just never worked. It was a horrible venue for basketball, too far away for some of the league's most visible member's fanbases (Xavier, U o' D, Saint Louis) and the setting just screamed "plebian." You won't find too many objections to moving the A-10 championship away from the piers of coastal New Jersey.
So, what's the logical step? Move the conference tournament to the shiny new Barclays Center in beautiful Brooklyn, NY. But of course. As McGlade clearly professes, the league is looking to make strides in New York City. What better way to do so than invading the city with mid-major madness for three days in the beginning of March?
Look, I'm sure Bernie is a sweet girl, I really do. Her haircut indicates a sensiblity crafted from years of do-gooding. However, if she thinks that NYC is going to give a shit, nay, two shits about the A-10 simply due to the fact it is holding its' conference tournament in NYC's most populous burough -- McGlade's got another thing coming.
Sure, this move will make it convenient for the NYC media to check out a game, but wouldn't the fact that there were 10,000-12,000 empty seats be the takeaway as opposed to the actual product on the court? (Picture what a first-round game between George Washington and Saint Louis will look like) I'm not sure what the overriding benefits are. The Big East, in whatever embodiment it may be in 2013, will always be the city's basketball showpiece, held in the World's Most Famous Arena in midtown Manhattan. To think that the A-10 tournament, which would held over the same days in March as the Big East championship, will garner increased attention simply due to proximity is naive at best.
This move to Brooklyn will not change the fact that the A-10 tournament, save the championship game, is nowhere to be found on television. The Big East will continue to have each game broadcasted nationally, as will the ACC. There's no competing with that. In reality, housing the A-10 tournament in Brooklyn won't address any of the issues currently associated with contesting it in Atlantic City: it's still far from most of the member alumni bases, it will actually be more expensive for out-of-towners to attend and as mentioned, doesn't put a dent in the league's TV issues.
The obvious benefit of playing at Barclays is that it will be a legitimate basketball arena. No longer will the A-10 have to play in a space usually reserved for foreclosure auctions and barely-legal boxing.
I can appreciate the sentiment behind the move -- NYC screams "big-time" to those that don't live here for some reason. However, the problem from a public relations standpoint has never been the setting of the tournament but rather the teams that participate in it. Shuffling the conference tournament to New York City won't cure anything that ails the league, it will merely change the scenery.
Tom Blackburn
Jeff Goodman states the A-10 deal with Barclays is through 2018.
A-14 Tournament,
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